#3: Perfect the basics The Slow Mo Guys know the power of compelling thumbnail and title combinations, and bright, high-quality, high-contrast thumbnails have been a fixture of the channel from the start: The channel could have simply been a video repository of 60-second clips of high-speed footage, but by also showing the viewer the guys behind “Slow Mo,” they’ve turned their audience into a loyal fanbase. The stress, persistence and sometimes physical pain that Gavin and Daniel (usually Daniel) go through to make the videos are just as big of an attraction as the stunning slow-motion visuals. However, their engaging personalities mean that the story of how they get the high-speed footage itself is also hugely compelling. So what are they doing, and are people watching?Īudience Retention of “Mouse Trap Finger Challenge” videoĪs shown in the audience retention graph above, their viewers like to rewind and watch the high-speed footage again.
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#2: Tell the full story Beautiful high-frame rate, slow-motion footage is included in every video, and it usually makes up around 30–60 seconds of videos that are on average 3.7 minutes long. The evergreen nature of their content means that when they upload a video, their back catalog receives a bump in views as people get hooked into watching more.
Views from The Slow Mo Guys’ Paint-themed videos, March 31–April 30, 2013 The Slow Mo Guys deliver nothing other than slow-motion videos! Although their uploads are much less frequent than those of other YouTubers with a similar size following, this consistency has served them well every time they upload a new video. This consistency means you know exactly what you’ll get when you subscribe. #1: Consistently deliver the goods The Slow Mo Guys are unusual YouTube creators in that their content strategy has remained mainly unchanged from the first video. How have they built such a huge following with such constraints on their time, while living on different continents? Here, we outline five key strategies that drove The Slow Mo Guys to their current level of success: production studio) and Daniel as a Lance Corporal in the British Army.
The Slow Mo Guys is just one project for the duo, with Gavin busy as an employee of Rooster Teeth (a U.S. Mixing science and comedy with their powerful high-frame rate cameras, they’ve shown us everything from slow motion airbags to mousetraps.
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YouTube Creator Stories: How the Slow Mo Guys Made Every Second Epicįour years and multiple burns/scars later, Gavin Free and Daniel Gruchy (otherwise known as The Slow Mo Guys) have grown their channel to over four million subscribers.
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